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Virtual Reality

Architectural Experiences

Summary of Service

The service I have created allows for a client to physically be in any type of project using virtual reality. It allows the client to see how the building will look on a 1:1 scale, that way the client gets the satisfaction of knowing what it will look like before the build even starts. The customer is free to physically stand/walk/interact in the environment to ensure that every aspect is exactly what they envision.


Utz & Associates Architects

Utz & Associates Architects

For The Client:

  • Ease of mind
  • Instant visual proof
  • Better relationship with company
  • Gets a feel for scale
  • Can better communicate opinions

For the business:

  • Client satisfaction
  • Quick deployment of product
  • On the spot client feedback
  • One of the few that offer VR

Virtual Reality vs Traditional Renders

This isn’t a traditional 3D render on a computer screen, this is using an HTC Vive virtual reality headset. This headset tracks full body movement as you physically stand/walk/interact within the building before construction has even started. This allows for your clients to be physically inside the 3D model and get a better sense of perspective than traditionally seeing a flat computer screen.

Traditional Floorplan

Traditional Floorplan

Virtual Reality Enabled Environment 

Virtual Reality Enabled Environment 


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Past Projects

Nova Solutions - Educause 2017

Florida Atlantic University - Trading Room

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Nova Solutions

King Frasier University

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Project Ancel

Stanton Architects - Plainfield, IL


Utz Demo Project

Utz & Associates Architects

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More Coming Soon...